https://en.wikipedia.org/wiki/Swoosh

> The Nike "Swoosh" is a corporate trademark created in 1971 by Carolyn Davidson [...] "I don't love it," Knight told her, "but I think it will grow on me." For her services, the company paid her $35. In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond, and an envelope filled with 500 Nike stock to express his gratitude.